Designing a logo and brand identity for a sub-brand of the Daily Group, a chef restaurant of burgers and meat located on the beaches of Rishon LeZiyon and Acco.

During the branding process we kept the super-brand’s identity and values in order to strengthen it by making it recognizable, while bringing to focus elements from the meat, alcohol world and everything that surrounds it.

Implementing the graphic language was done in a wide range of image and advertising means, such as: signs, menus, placemats, employee uniforms, posters, internal and external branding to the restaurant’s building and creating a World Cup campaign on billboards throughout the city